On the home front, they are increasingly the key decision maker in property transactions.
Census figures show women are leaving their male peers behind in home ownership.
Most professionals in the industry are men, but the number of women is growing and so is the range of positions they occupy.
Realestate has taken a closer look at the ways women are being catered to in the market.
In a recent survey of 25 leading Australian real estate firm directors and chief executives, women were unanimously named as having “the greatest say in the choice of property”.
The Ideas Exchange survey included thoughts from Harcourts Victoria CEO Sadhana Smiles, who told Realestate women were the ones in control during property negotiations.
“Women are the key decision makers, and all research proves that at the end of the day in probably 90 per cent of cases the female is the key decision maker,” she said.
Ms Smiles also noted that while men and women looked at property differently, women had the edge when looking for a home to live in.
“Men and women don’t look at homes from the same perspective,” Ms Smiles said.
“Women look at the more emotional, lifestyle side of things — (and for) a home to live in. There’s an emotional part of it that plays a much bigger role.”
The sentiment was echoed by Karen Vogl, from Hocking Stuart in Ringwood, who was named the 2013 Australian Real Estate Conference’s top performing female real estate agent in the country.
“Whether it relates to location choice, pricing decisions or the type of home, women generally have the last say,” Ms Vogl said.
“From a selling perspective, the woman is generally the sole decision maker and I find it very rare that the male partner gets too involved.”
The latter, however, typically relates more to women dealing more closely with house presentation and preparations for inspections, according to Ms Vogl.
The financial security that property offers is also increasingly well understood by women.
Census data released by the Australian Bureau of Statistics shows more women (61 per cent) than men (58 per cent) own their own home.
And the gap widens among sole home owners with 65 per cent of single female householders owning their home, compared with 55 per cent of single male households.
The stats also show women trump men when it comes to doing away with the mortgage, with 48 per cent of single female households doing so compared with just 31 per cent of single male households.
It’s a trend Ms Vogl has seen grow.
“In the past 10 years, I have seen a significant increase in the amount of women (young and older) buying property on their own,” she said.
“They understand the importance of getting into the market and use it as a strong foundation for their future.”
CLIMBING THE LADDER
From 2006 to 2011, the number of women in sales in real estate rose from 42 per cent to 43 per cent, according to Census figures.
Women are also moving into more prominent roles, Real Estate Institute of Victoria spokesman Robert Larocca says.
“(And) we are starting to see some more female auctioneers,” he said.
Ms Smiles also noted increasing numbers and said many were coming from people-oriented careers in teaching or nursing.
“It’s an industry that should attract more women because it is flexible, has the opportunity to run your own business and women can be great negotiators. It allows women to have a career based on the hours they need to work.”
Ms Vogl sums it up a little differently.
“I believe women in real estate have so much to offer their clients,” she said. Not any better or worse than my male counterparts, just different, which I have found many people respond to.’
Original article published at www.news.com.au by Nathan Mawby Herald Sun 17/6/2013
These are the top 3 spots to bag a bargain in Brisbane: Ryder
Property analyst Terry Ryder has picked three spots to invest in Brisbane. Picture: Richard Walker.Source:News Corp Australia
WANT to know where to invest in Brisbane that’s both affordable and offers the prospect of price growth? Look no further…
THERE are only three areas in Greater Brisbane that offer affordable real estate with growth potential, according to property analyst Terry Ryder.
The founder of Hotspotting.com.au has identified three precincts where there are plenty of houses well below the median Brisbane house price of around $530,000, close to transport links, shopping and jobs nodes, and with median rental yields in the 5 to 5.5 per cent range.
Here they are:
These suburbs are at the eastern fringe of the Ipswich local government area — the part closest to Brisbane, the motorway and the train line.
They are also close to the Springfield masterplanned community, which has an array of modern facilities, including university campus, hospital and commercial-retail precincts.
“There are numerous big shopping centres and major employment nodes nearby, with the recently announced $5 billion Defence vehicle contract focused on this precinct as a major new jobs creator,” Mr Ryder said.
2. Eagleby-Beenleigh-Woodridge, Logan
Mr Ryder said these older suburbs in Logan had median house prices in the $300,000s and were clustered around the train line and the Pacific Motorway, both of which link central Brisbane to the Gold Coast.
“This is also where there is an impressive shopping offering, including major bulky goods retail, and well-established infrastructure like schools and medical facilities (as well as a surprising number of golf courses).
3. Moreton Bay
The suburbs of Beachmere, Burpengary and Upper Caboolture have experienced double-digit growth in their median house prices in the past year, according to Mr Ryder.
They are all close to major road and rail links, but aren’t as expensive as North Lakes has become.
Even in the Redcliffe Peninsula, where most of the water-focused suburbs are, the median house price is only in the $400,000s.
And the Peninsula now has rail links to central Brisbane, making it an even more appealing prospect.
Bernard Salt says Moreton Bay Region has exciting future ahead
SOCIAL media might have blindsided Bernard Salt with the fallout from his now infamous “smashed avo” article, but numbers have never caught him by surprise.
And he’s not surprised by the trends in the Moreton Bay Region towards a positive economic and social evolution.
The futurist launched the 2018 Moreton Bay Region Business Conference Series at Dolphin Stadium in an optimistic keynote address about our “growing, diverse and aspirational” region.
“Moreton Bay has become a substantial economic force in its own right, with a Gross Regional Product of $17.3 billion,” Bernard told the audience.
“We’ve seen a number of big picture, gutsy projects undertaken to change this region’s future and fortunes – particularly the university precinct and delivery of the Moreton Bay Rail Link (Redcliffe Peninsula Line). These lay the foundations for future prosperity – the university in particular is an essential gamechanger for your economy.
“Moreton Bay must remain flexible to future-proof local job opportunities; contrary to the national trend there has been only modest job growth here in the professional services sector, but I expect the opening of the university in Petrie to correct this.
“Migration and knowledge work underpin job opportunities in Moreton Bay, so expect population growth and multiculturalism to continue to intensify across the region over the next 10-15 years.”
But his rosy forecasts came with a blunt warning about the need to address congestion and housing affordability now.
“Moreton Bay will be home to hundreds of thousands more people in the decades ahead, so you will need more affordable housing and it will need to be a competitive product,” he said. “That means providing access to a diverse range of lifestyle options from high-rise to low-rise housing, McMansions and townhouses.”
Former Australian Prime Minister Julia Gillard is the guest speaker at the next Moreton Bay Region Business Conference Series event on May 25 at the Eatons Hill Hotel. For more information or to buy tickets, visit businessmoretonbayregion.com.au
MORETON BAY BY NUMBERS
Gross Regional Product: $17.3 billion
Current Population: 438,000
Population by 2050: 700,000
Biggest jobs growth: Strathpine, Brendale, Caboolture, Mango Hill and North Lakes
Number of businesses: 25,000, which is the sixth highest for a local government area in Australia
■ The fastest-growing age group during the next 10 years will be 35-39
■ North Lakes is Queensland’s fastest-growing area (2016 ABS census)
■ Top five nationalities are United Kingdom, New Zealand, China, India and Philippines
Property tax hikes will hit economy hard
The state government’s planned property tax increases risk wiping the state off the global investment map, warns Chris Mountford,
executive director of Property Council Queensland.Kevin Farmer
THE state government’s planned property tax increases, due to come into effect on July 1, risk wiping the state off the global investment map.
As the government begins work on the State Budget, the Property Council is ramping up efforts to highlight the hidden effects of the tax hikes.
These tax hikes will increase the cost of doing business, damage Queensland’s economic competitiveness and impact on every Queenslander.
With Queensland preparing to leverage the Commonwealth Games to attract new investment opportunities, these tax increases couldn’t come at a worse time.
Election campaign costings, released in the days prior to the November 2017 state election, revealed the government’s intention to introduce new land tax thresholds for aggregated land holdings with an unimproved value above $10 million.
Individuals, companies and trusts who are within this new threshold will be subjected to a 25% increase in the rate of land tax from July 1.
The government has also committed to increasing the stamp duty surcharge on foreign buyers of residential property from 3% to 7%.
The end result of this decision will be higher business rents, higher costs for new homes and damage to Queensland’s reputation as an investment destination.
Businesses who lease premises from larger landlords can expect additional rental and occupancy costs.
New homebuyers can expect an additional $800-$1000 added to the cost of purchasing a new home.
We once were able to lure investment from interstate and overseas with attractive tax rates, but we now find ourselves uncompetitive with our southern neighbours.
The Property Council is calling for the government to abandon the tax increases and commit to review and modernise Queensland’s property tax framework.
Our current land tax thresholds haven’t been changed in a decade, leading to significant bracket creep as property values have increased dramatically.
We need a simpler, fairer and more attractive property tax system to unlock investment and create jobs.
An all-encompassing review of Queensland’s outdated thresholds and property tax rates needs to be undertaken to put Queensland back on the investment map.
Chris Mountford is executive director of Property Council Queensland.
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